Once you’ve decided to market your practice, you need to set realistic and measurable goals to achieve over the next 18 to 24 months. There are nine major steps required to develop a well-crafted, strategic marketing plan: set your marketing goals, conduct a marketing audit, conduct market research, analyze the research, identify your target audience, determine a budget, develop specific marketing strategies, develop an implementation schedule for the strategies and create an evaluation process.ġ. If your staff is not involved early, it will be difficult to convince them to support the marketing plan and take on any additional work that comes with it. Share your reasons for marketing with them, and ask them for their ideas.

Whatever your motivation, make sure to get your staff involved right from the start. You might consider marketing your practice for any or all of the following reasons: to increase your income, expand your patient base, discourage competition, improve your practice image, promote current and new services, introduce new providers, enter a new marketplace or gain or retain market share. However, if you do want to determine the value of each new patient to your practice, calculate the average of the revenue that 10 new patients generated during their first 12 months with you. In fact, good marketing is no more than educating your patients and your community about your expertise and services, and there are a wide range of reasons for doing it, not all of which have a purely financial basis. Some physicians still feel that marketing is at best unprofessional and at worst unethical. Health Equity, Diversity, & Social Determinants of Health.

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